“WHY IS THE MUSIC SO LOUD?” my friend yelled on the phone
from his tour in Japan. “I WRITE BETTER WITH THE MUSIC… WITHOUT THE
HEADPHONES!” I screamed back. “I CAN’T WRITE MUSIC WITH MUSIC AT ALL!” he said.
Music is the soundtrack of my life. I can’t seem to
get away from it. There is always a tune or lyric banging around in my
head. It’s been that way for me since I was a child. Even when playing sports,
I always hear the music. I've got a friend who recites the poetry of Robert
Service when he’s mountain climbing. The themes from “Chariots of Fire” and
“Star Wars” have kept me going more than once. I remember when “Astral Tunes” hit
the ski slopes…a Walkman in a fanny pack, with good marketing. Simple but It
brought the tunes to life on the mountain.
The weekly manifestation of this music fetish is what has
come to be called “Friday Tunes”. It started back in the mid-90’s when I
was trying to get a client speech written on a Friday afternoon. It was
quiet at the agency. No one was around my office in the brick waterfront
warehouse…so I took off the headset and cranked up the boom box to 15. I’m
pretty sure it was Soundgarden’s Black Hole
that was playing and words immediately started coming out of my fingers onto
the keyboard. At the break between that cut and Juan Luis Guerra’s “El Costo De
La Vida” that I picked up in Uruguay while learning to merengue , a woman’s
voice from the other end of the building said, “Do you really like pop music?”
I yelled back “I like all kinds of music. Is that ok?” “Go For It!” she said and “Friday Tunes”
was born.
The rationale is that by 4pm on Friday, most people are
ready for the weekend, if they’re even still at their desks. That last hour and
half is “tension suspension” and winding down is the objective. 90 minutes
seemed like a good set and I started to create the playlists on Thursday nights
It began with vinyl to tape; then vinyl and tape to cd, digital to cd and
ultimately, iTunes playlists to the player. My 5000 vinyl albums are gone and
so are most of my 3000 cd’s. I do have close to 40,000 songs in the cloud,though, and I
have even transferred my most treasured vinyl to digital files.
Eventually the entire agency got behind “Friday Tunes” and I
would get email and text critiques as the songs would play. Only one
artist got a complete “thumbs down” and a “never play again”. I know there are
names jumping into your heads but the answer is Britney Spears. Oops…the
reaction was actually violent.
Requests poured in during the week and I even received playlists that I founds ways to use. The key to Friday Tunes is the mix. I really do like
all kinds of music. There is a wealth of great Acid Rock and Grunge,
though an acquired taste, is really good, thanks to the insight of my close friend Susan and her stint as a deejay on KCMU (pre-KEXP). But my travels
around the world have yielded some of the most fantastic finds. In Sydney on
Australia Day, I sat in a luncheon meeting with Yothu Yindi winding through the
crowd playing the didgeridoo. I still get goose bumps. Johnny Klegg in South
Africa; Carlos Vives in Colombia; Mary Black in Ireland; Dougie MacLean in Scotland,
just scratch the surface of what’s out there.
I try to hit most of the genres each week. There have
been themes. During the Jewish Holidays, I pull out the stops on Itzhak
Perlman, the Klezmatics, Barbara Streisand and, of course, the long version of
“Sweet Caroline” from Neil Diamond. Country is a big hit with fiddles and
banjos and guitars blazing. I’m even starting to like some originals from the
TV show Nashville. They've got great writers. Classical and Opera
always play a role, whether it’s Pavarotti, Callas or Neville Mariner. The set
is not complete without a dose of pop by decade. Pharrell Williams, Aloe Blacc,
Avicii and Lorde are on the current list. But the opener is always the
pacesetter. Kung Fu Fighting is one of the best. One of my agency
colleagues walked into my office at 4pm one Friday just as I hit the button.
The drum beat almost knocked him down. Other great kick-offs are Dire straits
“Money for Nothing”, “Boom Boom” by Chayanne and the title cut from arguably the best pop
album of all time, Michael Jackson’s Thriller. We followed the crowd to the
stadium in Buenos Aires to hear his fantastic SRO concert.
I've blown through 4 boom boxes but all have
served me well. The highlight was when my IT friend Mark found me a set of
speakers that were worthy of a KISS Concert. I never knew the db details
but I could rattle the windows in the office building at half-volume. They were
so good, however, that they were sold in an instant on eBay when the agency had
bills to pay.
