Veterans Day Buzz...Part 2

On Space Race 2012 announcement day, Buzz was “on” and in his element.Television was out at the Needle shortly after 5:00 am.The story got moving overnight and we were getting calls from all over the country throughout the morning.When Buzz arrived, there was quite a stir.We needed stantions to contain the crowds. Buzz wanted to do one-on-one interviews, if possible.He likes to focus on the questions…something many of our spokespeople don’t take enough time doing.

His remarks were interesting and exciting. It’s clear he knows how to gauge an audience.You can see that from the sound bite that most of the media picked up. "It's fitting that this structure, the symbol for the 1962 World's Fair, was put together by private individuals," he said, adding that it's appropriate for the Space Needle to sponsor the contest "because Seattle is the home of Boeing, the number one airplane maker in the world." And, believe me, that got a response from the crowd.

The interviews went smoothly, although a couple of times he caught my eye and mouthed the word “Enough”. We gathered the broadcast media together and I called on them one at a time so each got at least one question answered. There were a couple of questions about the end of the Space Shuttle program where Buzz’s politics were showing. He made it clear that our current administration could be doing a lot more with space exploration but “their focus doesn’t seem to be in the right place.”

He was gracious, engaging and energizing. He travelled with his assistant, her new baby and husband, and the current love of his life, Michelle Sucillon. Michelle was a hoot to be around and she certainly has caught Buzz’s eye. She and I had a lot to talk about because she was a long-time event marketer for Borders, Warner Bros. and CBS. She met Buzz at a signing for his book “Magnificent Desolation” in an LA Borders in 2009. There is much more to that story but you can read it in the Daily News. This is not “Inside Edition”. Michelle did, however, grab the camera from my hand and shoot a photo of Buzz and me as we left the Needle. I’m glad I have it.

What a terrific time it was to be with such an iconic explorer.  He really did boldly go “where no man had gone before.”  Every time I get fed up with our politicians and the bureaucracy, things like the Space Program and the Space Race bubble up in my mind and I think how incredibly innovative and creative we have been in this country.  We can definitely be world-shakers.  At 81, Buzz Aldrin is a home-grown American with talent, drive, imagination and inspiration.  Being around him makes you feel more alive.  We talked a lot about my military father and an army up-bringing.  “It was important,” he said.  Veterans can relate.

Serving your country is an honor.  For the 25 million veterans in this country, today is a day to thank them.  Buzz Aldrin stands tall in the ranks of veterans out there.  Spending time with him was impressive.  Getting “Buzzed” is a good thing.  In fact, it may be one of the best things that could happen to any of us.  Here’s a salute to all the veterans out there.  This day belongs to you.

Veterans Day Buzz...Part 1

Veterans Day is something like Columbus Day. If you work for the government, go to school or are, like me, actually a veteran, it’s something you observe and maybe get the day off. For everyone else it’s pretty much business as usual. A friend reminded me that it started out as Armistice Day marking the end of World War I when the Germans signed the Armistice on the eleventh hour of the eleventh day of the eleventh month. This time we can add the eleventh year and I hope it’s lucky.

Recognition for veterans is reason enough for a holiday and I always try to give it some thought. Today, I’m thinking about a special veteran who I was very fortunate to meet recently. He flew combat missions in Korea as a fighter pilot and was decorated for his valor. However, he received a higher calling…a much higher calling…in fact, I can’t think of anyone who has been called higher than Buzz Aldrin, who walked on the moon for our country.

The 21 hours that he and his colleague, Neil Armstrong, spent on the lunar surface in 1969 were a life-changer. And Buzz is quick to point out that since Neil was first out of the Eagle Lander, he shot most of the pictures. So those images that are indelible in our minds, including the American Flag standing out proudly on the landscape are pictures of Buzz Aldrin.

Colonel Aldrin (I only heard him called that one time. He officially changed his name to Buzz some time ago) was here in Seattle to help the Space Needle launch its Space Race 2012 program marking its 50^th Anniversary by sending an average person into space. (We received over one billion media impressions all over the world.) Buzz’s presence caused quite a stir during the two days he was here and I was fortunate to be asked to do some “blocking and tackling” for him when he was besieged by the media.

He was recognized everywhere. When we walked down the street to find a good location for the Associated Press to shoot a photo, “Ride the Ducks” came rolling by with the passengers chanting “Go Buzz Go”. It made him smile and the driver should have received a good tip for recognizing him from a moving vehicle.

When I found out we were having dinner in the Sky City restaurant at the Needle, I set one clear objective. The only menu item left from the World’s Fair is a dessert now called the “Lunar Orbiter”. I simply had to see a person who walked on the moon encounter the steaming ice cream delight. When it was delivered, Buzz’s eyes opened wide and a great grin spread across his face. He loved it and the photo I quickly snapped captures it pretty well.

His dinner conversation was mind-boggling. He’s got a remarkable resume (check it out atwww.buzzaldrin.com ) and his non-stop dialogue flew over the heads of most space enthusiasts and even some astronautical engineers. Being a watch nut, I tried to get him talking about the huge timepiece on his wrist but he was into the intricacies of chronometers and mechanisms so quickly my eyes were whirling around in my head. I finally changed the subject to “Dancing with the Stars”. He said he did it for the “fighter pilots out there.” He had some fun but was glad when it was over.

SEE PART 2...TOO MUCH NEWS TO FIT!!

It's Magic...

As usual, the State of Washington was in dire financial straits.  And so they were taking it out on the education system.  In fact, the School of Communications at the University of Washington was on the chopping block.  UW came to the professional community and asked a group of us to help put together a year-long certificate program to fill the need…and pay for itself.

We were just entering the 1990’s and the tech revolution was nothing more than a gleam in the eyes of Steve Jobs and Bill Gates.  A program was fashioned to fill the gap after undergrad and to help those wanting to make a career of communications be on the cutting edge of the business.

It was then that I was first invited to teach.  My previous experience did not really apply since I had taught recruits in the army how to fire a 105 mm howitzer cannon without losing a body part and I hadn’t thought about teaching in college until the opportunity presented itself.  I liked the idea that we could take a practical view in our classes.  A teacher friend said “Just talk about what you’re doing every day and how you do it.”  So I did.

That’s where we get to point of this essay.  It’s been twenty years since we started that program and the front page of today’s newspaper immediately brought back those memories.  I had followed Earvin “Magic” Johnson’s career since he played in the Big Ten for Michigan State.  The day that he announced he had the HIV virus was a tremendous shock to the sporting world.

I came to class that evening prepared to stick to the syllabus but the students just wouldn’t stop talking about it.  Magic’s news conference took a lot of courage.  We knew relatively little about this disease that was only beginning to ravage the world.  It seemed to be a death sentence at the time.  We just knew that we would have to watch him wither away.

Thank goodness that didn’t happen.  Magic is healthy and very much alive twenty years later.  But on that day, the students wanted to know how he could make such a public announcement of his condition.  What would this do to his career?  Would other players even want to be on the court with him?  Would it change the game of basketball?

The practical nature of our classes was embodied in that discussion.  Communicating with the public through the traditional media was still our primary focus.  CNN was a decade old.  Entertainment Tonight and Inside Edition were still in their infancy.  But cable television was leading the charge.  Think how the social media would have responded to that announcement, if made today.  In a much more jaded way, I’m sure.

I think Magic did the right thing…for the right reasons.  I said that back then and the students came to the same conclusion.  We used Magic as a case study in communicating for the next two weeks.  It came down to telling the truth and telling it immediately.  In the last couple of years, the number of public figures who have NOT followed that approach is astounding.  You’d think we would learn.  Here’s to a long life for Magic Johnson.  He’s been a role model for all of us.